Girona returns to the MICE Forum

Categories: Activities of the Costa Brava Girona CB.

A large delegation from the Costa Brava Girona Convention Bureau actively participated in the II Forum of Meeting Tourism in Catalonia, an event organised by the Catalonia Convention Bureau on 17 March in Barcelona and attended by over 450 business tourism professionals.

El Celler de Can Roca’s Josep Roca gave the forum’s opening conference on identity, product and tradition. This conference was made possible with the collaboration of the Girona City Convention Bureau.

During the “Approaching new destinations” round table Gemma Sunyer, head of the Costa Brava Girona Tourist Board’s online department, explained the success story of the TBEX Europe 2015 tourism blogger conference held in Lloret Mar, underscoring the outstanding involvement of the entire tourism sector in the Girona region.

Local convention bureaux from the provinces of Girona also participated in the round table and discussed the “Olot-Girona-Lloret” tourism project as a case study on the complementarity and synergies between very different destinations that can provide the perfect addition to the region’s range of options for tourism meetings and events.

Josep Serra, winemaker and owner of La Vinyeta Mollet de Peralada winery, participated in the “Gastronomy CAT!!” round table and explained the importance of food and wine in meeting tourism. Serra contributed his experience in organising activities that showcase the world of wine and vineyards in the context of business tourism and how wines can advance from simply accompanying an event to being its main focus.