A Positive Imprint: CSR #inCostaBrava

Categories: Activities, General @en, and MICE news.

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A group of 45 employees from the Ferrer pharmaceutical company took part in a voluntary environmental action aimed at regenerating the sand dunes separating Pletera beach in L’Estartit from the wetlands and marshes.

The activity involved installing traps to shore up the sand in the one-and-a-half kilometre-wide dune area in order to speed up the dune’s growth and encourage sand movement.
The group worked together to install the traps by digging trenches and installing cane screens in conjunction with the Montgrí, Medes Islands and Baix Ter Natural Park to protect and regenerate the area.

The recovery of the dune system has an important, lasting impact on the ecosystem and the local economy, since it restores the natural dynamics of sand conservation on the beaches, thus avoiding the need to add sand by artificial means.

Humanside Experiences, a member of the Costa Brava Girona Convention Bureau, was the company in charge of designing, organising and managing the day’s corporate social responsibility work, in conjunction with technicians from the park. This was a departure from the activity normally included in the departmental convention programme, the aim being to select an action which responded to one of the area’s real needs and which would have a positive, lasting impact.