The Costa Brava Girona Convention Bureau has carried out various promotional actions in Paris to raise awareness of the Costa Brava and Girona Pyrenees’ business tourism services and facilities among event planners in the French market.
A recent example is Pure Meetings & Events, the annual event in Paris for the main professional event planners in the French market.
Together with Hotel Camiral & PGA Catalunya Resort we presented the Costa Brava and Girona Pyrenees’ MICE proposal to 22 event planners from agencies and the corporate segment who showed a great deal of interest and generated six business leads. Hotel Peralada Wine Spa & Golf also took part in the event with its own table.
That same week, a commercial agenda was drawn up with nine visits to different event planning agencies in Paris who were very interested in and receptive to the province of Girona’s MICE proposals.
Finally, we took the opportunity to participate in Afterwork MP2, a workshop addressed mainly to corporate clients, during which we had 12 meetings. Our participation in this workshop was an excellent opportunity to generate new contacts in the corporate segment, which is more difficult for us to achieve through promotional actions.
During our stay in Paris, we participated in two specialised workshops and, on the commercial agenda, we had the chance to make an even greater impact on one of our most important markets.