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Accommodations for MICE events on the Costa Brava and in the Girona Pyrenees

Photographer Oscar Rodbag

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  • Accommodations for MICE events on the Costa Brava and in the Girona Pyrenees

In corporate events, the accommodation is always one of the main pieces of the organizational puzzle. Beyond addressing a logistic necessity, it influences the pace of the meeting, the comfort of the attendees, mobility, the perception of the quality and often, also the final memory they take away of the destination. At the Costa Brava and the Girona Pyrenees, the offer of accommodations for the MICE segment can cater to a wide variety of formats from large conventions to executive meetings or incentives seeking a more unique experience and connected with the environment.

Melia Lloret de Mar 1

Meliá Lloret de Mar. Arxiu Imatges PTCBG

Accommodations for large groups and conventions

When the challenge is to host large groups, congresses or conventions, the destination has establishments capable of providing a reliable response both in accommodation and in services associated with the event. In Lloret de Mar, the Evenia Olympic Palace, the Meliá Lloret de Mar and l’Hotel L’Azure together with the Olympic Conference Centre form one of most well prepared hubs in the province for large-scale meetings.

On these same lines, in the city of Girona, the Best Western Premier CMC Girona, the Hotel Ultònia or the DoubleTree by Hilton contribute a strategic base for events celebrating in the GironaConference Centre.

For somewhat smaller-scale formats, though still offering considerable meeting room capacity, the Hotel Palau de Bellavista Girona by URH and the Rigat Park & Spa Hotel are also noteworthy. These options make it possible to work in rooms with a capacity for 500-900 people, without compromising comfort or consistency in the stay experience.

Mas de Torrent 1

Mas de Torrent. Arxiu imatges PTCBG

Hotels and spaces for executive meetings or boutique formats

However, not all events require such large capacities. An important part of the current MICE market seeks spaces for board meetings, commercial gatherings, executive committees or product presentations in more personalized settings. In this territory, the Costa Brava and the Girona Pyrenees offer very versatile options. In the case of the Hotel Spa Terraza of Roses, especially appropriate for this type of format, above all if it is combined with sessions or activities in the Roses Conference Centre.

Also, establishments such as the Hotel Carlemany in Girona, the Alàbriga Hotel & Home Suites in Sant Feliu de Guíxols, the Camiral Golf & Wellness in Caldes de Malavella or the Mas Solà complex in Santa Coloma de Farners respond well to this more executive scale.

Along this same logic other coastal establishments are presented such as the Hostal Sa Nansa situated in Tossa de Mar, the Hotel Alga in Calella de Palafrugell, the Hotel Aromar in Platja d’Aro or the Hotel Hostalillo in Tamariu; as well as proposals from the interior such as the Hotel Vall de Bas, all are equipped for groups that value attention to detail, tranquillity and a more direct relationship with the environment.

Park Hotel San Jorge 1

Park Hotel San Jorge. Arxiu imatges PTCBG

Accommodations that connect with the landscape

Another major draw of the destination is the possibility that the accommodation reinforces the very narrative of the event. Here, the landscape is not just a decoration, but an active ingredient. There are establishments that connect in a natural way with the idea of Mediterranean, of coast or of mountain, of light, of wellbeing or of premium escape, and that help to build a memorable experience without the need for great artifice.

This connection is made evident in Cala del Pi Beach Retreat and the Hostal de la Gavina in Platja d’Aro and S’Agaró, in the hotels Blaumar and Terramar in Llafranc, and also in proposals such as the Hostal Spa Empúries in L’Escala, Hotel ILUNION Caleta Park in S’Agaró and the Hotel Sa Punta in Begur. In this same universe is also situated La Costa Golf & Beach Resort in Pals, the Park Hotel San Jorge and the San Jorge Costa Brava in Calonge, as well as the Zel Costa Brava in Tossa de Mar, while the Hotel Riu Fluvià in Olot contributes this same connection with a more interior landscape.

They are especially interesting accommodations for events that want to transmit destination identity and convert the stay into an active part of the message.

Casa Anamaria 1

Casa Anamaria. Arxiu imatges PTCBG

Unique formats for incentives and meetings with their own personality

Other professional meetings seek to break away from the most conventional pattern. Incentives, kick-offs, team meetings, internal celebrations or loyalty programmes usually request spaces with more personality and ability to surprise, all while sharing experiences. In these cases, formats that focus on the sustainability without sacrificing comfort, or even luxury, such as the Ballena Alegre Camping & Bungalows Resort in Sant Pere Pescador, the Talaia Plaza EcoResort in Begur, or the WeCamp in Santa Cristina d’Aro, open the door to distinctive experiences with great potential for incentive programmes.

Along this same line, there are establishments that stop being just a place to sleep and become the setting that gives personality to the entire gathering. Such is the case of the Hotel Casa Anamaria situated in Vilademuls or of the Hotel Mas Tapiolas, in Santa Cristina d’Aro. Also contributing are hotels open to nature and wine and wine and gastronomy and sporting experiences, such as the Hotel Peralada, the Terraverda in Gualta, TorreMirona in Navata, or the Hotel Santa Marta situated in front of the coast in Lloret de Mar.

And, finally we find spaces with even more unique character, thought to convert nature and wellbeing into the central part of the experience, such as Mas Campassol in Sant Feliu de Pallerols, Mas de Torrent and Sant Pere del Bosc also in Lloret de Mar.

Hotel Santa Marta 1

Hotel Santa Marta. Arxiu imatges PTCBG

An accommodation for all types of events

This is, probably, one of the great strengths of the Costa Brava and Girona Pyrenees in a MICE context: the ability to offer very different yet complementary accommodations, which allows each proposal to be adjusted to the real objective of the event. There are options thought out for large conventions, others ideal for more executive formats and also establishments that make the landscape, the singularity or the exclusivity its main value.

This diversity allows the design of events to be more coherent, memorable and connected with the character of the destination, but also more aligned with the profile and the expectations attendees.

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