Digital transformation among the vines

Categories: Members CBGCB.

Event planning companies need tools that allow them to take decisions rapidly to guarantee high quality, cost-effective proposals. La Vinyeta winery is working along these lines on a balanced scorecard of the different areas of its business.

Digitising the scorecard allows the company to access financial and operational data from the different areas of the business in real time. “Professionalising our management systems is fundamental in an environment as competitive as the current one; we receive requests to organise all kinds of events among the vineyards and we have to be able to respond quickly and efficiently” said Josep Serra, owner of this winery in Mollet de Peralada.

The La Vinyeta winery produces wines, olive oil, eggs and other home-grown produce. Its wine tourism services are some of the area’s most complete and combine visits, tastings and meals among the vineyards with unique activities such as an active grape harvest and a blending workshop.